Behind90
Founded by Lai (bookoflai) in 2016, the studio has a humble beginning in Georgetown Penang, a multi-cutural heritage town, serving as a multimedia design studio.
What’s good art?
We believe that beauty is born from precision, not by chance. Every line we draw has a purpose, and every space we fill tells a story. At our studio, we don’t just create visuals, we build narratives that put function and aesthetics into a constant dialogue.
2024 Shen Zhen 100 Plus Exhibition
2023 Co-founded KL Illustration Fair
2021 Golden Pin Design Award – Winner
2021 3X3 Magazine Professional Show – Merit
2021 Indigo Award – Silver Winner
2020 13th IDA Design Award – Bronze Winner
2019 The northern illustration prize – Overall Winner
2019 World’s 500 Children Book Illustration Collective
2019 Asia-Pacific Design No.15
2018 13th IDA Design Award – Honorable Mention
2018 The Asia Illustration Annual Award Exhibition
2018 World Illustration Award – Professional Winner
2017 Muse Creative Award – Gold Winner
We are develop campaigns, curateart fairs, or illustrating the “inner excitement” of a brand, our work is a bridge between disciplined execution and vivid imagination.